The 25 Most Popular Amazon Items E! Readers Bought This Month: Viral Beauty Products & More

We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time. 

Can you believe we’ve already zipped through July 2024? Between Amazon Prime Day and Fourth of July promotions, it’s been a paradise for shopping enthusiasts. And those incredible celebrity shopping picks from Paris Hilton, Sydney Sweeney, Jennifer Aniston, Paige DeSorbo, Kyle Richards, Kandi Burruss, Chrishell Stause, Olivia Culpo, and Porsha Williams had everyone rushing to their online carts.

Now, let’s get to the exciting part: the shopping! Here are the top Amazon products that E! shoppers have been grabbing this month, full of viral beauty products.

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use." 

"I love this. It smells like when you walk into a really expensive hotel," Paige DeSorbo raved. 

"The hype is real and I cosign on it. I will go to the desert where it's so dry, and I'll put that snail mucin on and mix it with whatever moisturizer I'm using. And I kid you not, I wake up and my skin is like butter," Vanderpump Rules star Lala Kent told E!. 

Lala Kent's skincare must-have has 71,100+ 5-star Amazon reviews.

Kyle Richards explained, "Everybody I know uses this and loves this. You can put your makeup on top of it. This is the best product." 

Shoppers Agree: My go-to sunscreen has 16,900+ 5-star Amazon reviews.

This is a celeb-loved pick, which has been recommended by Kyle Richards, Lisa Rinna, Kate Upton, Hailey Bieber, Madison LeCroy, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Madison LeCroy, Julianne Hough, Rachael Kirkconnell, Caelynn Miller-Keyes, and Raegan Revord.

These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days.  

These top-selling teeth whitening strips have 66,400+ 5-star Amazon reviews. They have been recommended by Selling Sunset star Chrishell Stause, Summer House's Paige DeSorbo, and The Bachelor alum Catherine Giudici Lowe among many others.

Transform your hair with this revolutionary treatment that fights frizz and delivers a sleek, glossy finish— even during the most humid days. 

My pick was also recommended by The Bachelorette alum Tayshia Adams, Summer House star Paige DeSorbo, Tinx, and Vanderpump Rules star Lala Kent.

Shoppers Agree: This top-selling hair product has 54,800+ 5-star Amazon reviews.

Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning. 

This cult favorite product has 31,000+ 5-star Amazon reviews, and lots of celebrity fans including Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas. 

I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag. 

Shoppers Agree: This wonderful lip balm has 10,700+ 5-star Amazon reviews and there are several scents to choose from.

This is a celeb pick, which has also been has also been shared by Kyle Richards, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.

Sydney Sweeney told E!, "When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, 'Can I put this on my entire body?"

"Hydrating your skin during this time of year is the best, best thing you can do. This is a great moisturizing mask. I highly recommend it. It feels great," Kyle Richards shared in her roundup of winter must-haves.

Kyle Richards told E!, "I have one key palette that I use for everything. I can do my whole face with just that palette.  Every single one of my friends has asked me about this palette, bought it, and ends up loving it. There's one in my car in the glove box. I just have to have it at my fingertips just in case." 

Melissa Gorga told E!, "I love those little pomade sticks. They work better than anything. I've tried everything under the sun." 

More From Melissa: "Nothing works like the little sticks for the flyaways. It keeps the shine and it holds your style in place without looking too obvious. So, that’s a trick for sure. I have naturally very curly Italian hair. So, if it works for me, it will work for anybody."

It has also been recommended by Summer House star Paige DeSorbo, Alix Earle, and Campbell "Pookie" Puckett.

Shoppers Agree: This celeb-loved hair wax stick has 30,200+ 5-star Amazon reviews.

Madison LeCroy said, "I love this. This is a really good product to use, especially if your hair is flat and you want to tease it and give it a little grit. Spray this on first before you go and back comb. You'll notice a huge difference." 

Shoppers Agree: Madison's long-time hairspray has 6,400+ 5-star Amazon reviews.

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true. 

My go-to lip product has 32,800+ 5-star Amazon reviews.

This flexible hold spray is my go-to for keeping my curls bouncy and beautifully styled. It offers long-lasting control without stiffness, ensuring my waves look effortless and fresh all day. 

My hairspray has 6,700+ 5-star Amazon reviews.

Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.

This is an innovative, spray-on moisturizer that you need to achieve dewy skin. In addition to delivering a fast-absorbing hydration boost, it creates that look of glowing skin in an instant.

You can use it under makeup, over makeup, or even on your bare skin to get your glow on. It's also a great makeup refresher/setting spray, especially if you want to prevent that cakey look. 

"When I’m out exploring a new place all day, my phone battery gets eaten up, and the last thing I want to do is run around asking who has a phone charger or somewhere I can charge my phone, so keeping it portable means I can charge wherever I am," Kate Chastain said.  

Shoppers Agree: This portable charger has 28,000+ 5-star Amazon reviews. It comes in black and white.

Kyle Richards shared this pick with E! shoppers. Vanderpump Rules star Lala Kent has recommended this gadget too along with Kandi Burruss.

I don't love taking out the trash, but having pink, scented trash bags makes it such an enjoyable task. 

Achieve sparkling clean dishes effortlessly with this powerful detergent designed to tackle even the toughest messes.  

Luann de Lesseps said, "GrandeLASH is the best product for lashes and brows. It keeps my brows and eyelashes looking thicker and healthier. One of my favs!" 

This lash serum is a celebrity favorite, which has also been recommended by Lala Kent, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.

Shoppers Agree: This top-selling product 34,900+ 5-star Amazon reviews.

"This includes 8 aromatherapy shower steamers. When you're showering you can smell that and feel like you're in a spa. They're really pretty too. It makes the whole bathroom smell good," Kyle Richards shared.

These luxurious gel eye masks are infused with powerhouse ingredients like collagen and hyaluronic acid to rejuvenate and hydrate the delicate skin around the eyes. 

The under-eye gels have 13,600+ 5-star Amazon reviews. They come in pink, gold, and blue. They're a celeb favorite with recommendations from Kyle Richards, Lisa Rinna, Tyler Cameron, and Lala Kent. 

I buy this mask set twice a year because it has a $167 value with all my skincare essentials. This 59% is too good to miss.

Paige DeSrobo raved, "This was my savior when I was on vacation. I packed this and it saved my life. I went through an entire jar of it. It's so amazing."

Shoppers Agree: Paige's vacation must-have has 37,300+ 5-star Amazon reviews.

It's a celeb favorite, which has also been recommended by Kyle Richards, Selena Gomez, Olivia Culpo, Paige DeSorbo, Ludacris, Lala Kent, Bethenny Frankel, and Mayan Lopez.

Revive and strengthen your hair with this innovative treatment designed to restore its natural vitality and shine. Experience salon-quality results at home, leaving your locks healthier, softer, and more manageable than ever.

It has also been recommended by Kyle Richards, Paige DeSorbo, Ally Brooke, Delilah Hamlin, Margaret Josephs, Kathryn Hahn, Brynn Whitfield, and Olivia Holt.

"People think it has to be really expensive. It does not. I love this mascara. They're tried and true. I've never tried an expensive mascara that I like. When I wear that mascara, people ask me if I have fake lashes on," Kyle Richards raved. 

Still shopping? You'll love these travel essentials from Below Deck star Kate Chastain.